Independently strong. Internationally connected.

Formed in 2014, Affinity Group is a North American food sales agency comprised of 8 top independent regional agencies committed to providing superior service and outstanding execution to drive results. We offer leading insights and solutions at local, regional, national, and North American levels.

About Us

Affinity Group operates in a collaborative environment, sharing our strengths, expertise and resources to benefit our clients, customers, and our organization. We are focused on the foodservice channel, providing results with outstanding execution.

About Us

Engaged

Locally owned and operated with highly-engaged owners

Flexible

Affinity Group offers flexible market coverage and customized solutions to best meet the needs of clients and customers with consistent and aligned processes

Passionate

With associates excited about their careers, Affinity Group remains passionate about exceeding the expectations of our clients and customers

Connected

At Affinity Group, we share our connected strengths, expertise and resources to benefit our clients and customers

Driven

We remain intently focused on delivering results that exemplify Affinity Group's reputation for outstanding execution

 
Our Shared Values

Enzo Dentico
Chairman Affinity Group

Affinity Group - Infusion
Buffalo, New York

Enzo Dentico
Chairman Affinity Group

Affinity Group - Infusion
Buffalo, New York

Jerry Campbell
Vice Chairman Affinity Group

Affinity Group - Elite
Brea, California

Jerry Campbell
Vice Chairman Affinity Group

Affinity Group - Elite
Brea, California

Johnny Smith
Treasurer Affinity Group

Affinity Group - Paramount
Charlotte, North Carolina

Johnny Smith
Treasurer Affinity Group

Affinity Group - Paramount
Charlotte, North Carolina

John Culin

Affinity Group - Synergy
Addison, Texas

John Culin

Affinity Group - Synergy
Addison, Texas

Bob Murphy
President Affinity Group

Affinity Group
Boston, Massachusetts

Bob Murphy
President Affinity Group

Affinity Group
Boston, Massachusetts

Jim Hinderaker

Affinity Group - Food Marketing Services
Pewaukee, Wisconsin

Jim Hinderaker

Affinity Group - Food Marketing Services
Pewaukee, Wisconsin

Larry Brown

Affinity Group - Michaels & Associates
Grand Rapids, Michigan

Larry Brown

Affinity Group - Michaels & Associates
Grand Rapids, Michigan

Larry Rector

Affinity Group - Osage
Lenexa, Kansas

Larry Rector

Affinity Group - Osage
Kansas City, Kansas

Vince DiMaria

Affinity Group - JL International
Richmond Hill, Ontario, Canada

Vince DiMaria

Affinity Group - JL International
Richmond Hill, Ontario, Canada

Strategic Sales,
Planning & Execution
More

At Affinity Group, we understand that detailed planning is key to a higher level of sales execution. By investing in the front end of the process, collaborating with clients and using local market knowledge and culinary expertise, our management teams build business plans that are targeted and achievable. Building successful strategies requires ownership at all levels of the process. After all, ownership and accountability are at the core of efficient and effective sales execution.

Culinary
Solutions
More

Culinary is the cornerstone of the Affinity Group. Our seasoned culinary team works collaboratively with our customers to creatively engineer menu options. We share our expertise around consumer trends and insights and deliver on-site product training; creating a partnership that is mutually beneficial. Side by side, we work together to develop recipes that elevate menus and maximize profits.

Marketing &
Customer Insight
More

Affinity Group captures and analyzes local market data to drive decisions that help businesses win, serve, and retain their customers. We help our clients and customers target the right opportunities, ensuring that they will realize the full revenue and profit potential of their products, services and relationships.

Competency-Based
Sales Training
More

Offering a best-in-class competency-based sales training curriculum to external partners and clients delivering foundational skills in areas including solution selling, strategic account planning, and successful sales negotiations.

International Coverage

51 State-of-the-Art Culinary Centers
62 Sales Offices

Click on a Region to learn more

Top Talent

Whether it's one of our sales associates providing a unique product solution to an operator's need, one of our culinarians creating a new innovative recipe that delights the senses, or one of our business development managers exceeding the expectations of our clients, all Affinity Group associates are dedicated to honing their skills to deliver passion and excellence each and every day.

Culture

Our values aren't just limited to our business, they are also the main ingredients of our culture. We are a highly engaged team ranging from diverse backgrounds. We work in a highly collaborative environment, holding each other accountable to exceed needs of our clients and customers. Integrity isn't just a buzzword at Affinity Group, it's what connects us and our shared passion to drive meaningful results.

Learning & Development

Learning is a process that doesn't have an expiration date. At Affinity Group, we believe in competency based training and development to provide our associates with the tools and resources they need to master their craft and be successful, and we encourage professional and personal development at all levels.

Growth Opportunities

We are a North American sales agency comprised of highly skilled sales professionals, culinary experts, bakery technicians, segment specialists (K-12, Non-Commercial, Prepared Foods, etc.), business development specialists, and dedicated support functions. There are numerous opportunities to learn, grow, and develop both professionally and personally which makes a career at Affinity Group a very fruitful proposition.

Comprehensive Benefits

Full time Affinity Group associates have access to health and wellness plans, but that's just the icing on the cake. Depending on your role and location, we also provide additional benefits such as paid time off, flexible spending accounts, retirement plans, ongoing associate training and more.

With associates excited about their careers, we remain committed to exceeding the expectations of our clients and customers!


How Can We Help You?